One Generation

I'm a marketer who loves to talk about writing & storytelling and marketing & branding. Subscribe to my newsletter.

Stop throwing money at SEO

3 recommendations I’ve given to my climate tech clients for more, better leads Over the past year, I’ve worked with 9 different B2B climate tech clients. And today, I wanted to pull back the curtain and share recommendations I’ve given to three of them. These are: Pivot from SEO to LinkedIn Pivot from “influencer” to industry content Level up your opt-in value Let’s dig in! #1: Pivot from SEO to LinkedIn One of my clients is the CEO of a bootstrapped startup where every dollar counts....

over 1 year ago • 3 min read

Should founders spend time on LinkedIn?

Hi Reader, Yesterday, I bristled when a marketer on LinkedIn declared that founders shouldn’t “waste time” on LinkedIn. Instead, he said, they should outsource content completely. I don’t agree! But since time is a founder’s most important resource, this is an important discussion. Here’s my take — and the research — on whether LinkedIn is worth your time. Why B2B founders & CEOs should be active on LinkedIn Founders often have more “trust leverage” than anyone in the company, which is...

about 2 years ago • 2 min read